CREATIVE CAMPAING FOR MAGAZINE HROT
5 key visuals are based on strong copywriting in the meaning
"On the edge". There are 5 journalists who went "On the edge" of their topic such as corruption, stealing from the state budget or other cases in context of Czech politics & business.
Client: HROT magazine
AD and design: Pavel Fuksa
Illustration: Bessa (ME)
Copy: Dora Pruzincova
PM: Ivana Blumentrittová
DM: David Staněk
Type: Ozik, NuForm Sans by @nuformtype
"I went on the edge of causes of lotteries crash."
"I went on the edge of Babiš's pranks."
"I went on the edge of magically enriched prime ministers."
"I went on the edge of Czechs addiction on pills."
"I went on the edge of buying of Karlovy vary."